Step 1: Preparing Your Property for Photos and Videos
Making your property photo- and video-ready is more than just a step—it’s a strategy. High-quality visuals help properties sell faster. Consider how potential buyers will perceive every detail.
-
Declutter and Depersonalise
- Tuck away personal items, family photos, and personal memorabilia.
- Simplify spaces to help buyers imagine themselves living in the property.
- Organise storage areas to demonstrate functionality and space.
-
Deep Clean
- Polish surfaces, clean windows, and vacuum carpets.
- Ensure every detail—no matter how small—is spotless.
-
Create an Inviting Ambience
- Fluff and arrange pillows on couches and beds.
- Open curtains and blinds to let in natural light.
- Replace burnt-out light bulbs to maintain consistent lighting.
-
Spruce Up the Space
- Add fresh flowers or greenery for a touch of vibrancy.
- Use tasteful accent pieces, such as candles or books, to enhance the ambience.
- Keep décor neutral yet welcoming to appeal to a wide audience.
-
Final Touches
- Empty rubbish bins and remove any odours.
- Ensure pathways and entryways are clear and inviting.
Step 2: Capturing Quality Photos
Photos often provide buyers with their first impression, so make it count.
Work with a professional photographer to create high-resolution images and wide-angle shots that showcase the property’s features.
- Highlight key selling points: natural light, spacious layouts, and unique features like a marble flooring or an L-shaped balcony.
- Showcase outdoor spaces with well-maintained landscaping.
- Take seasonal photos if relevant (e.g., blooming flowers in spring, cosy lighting in winter).
Step 3: Incorporating Videos for Maximum Impact
Photos often provide buyers with their first impression, so make it count.
Work with a professional photographer to create high-resolution images and wide-angle shots that showcase the property’s features.
How to Prepare for Video Shoots
- Follow the same checklist used for photos to ensure every corner looks its best.
- Create a natural flow by opening doors and turning on lights in advance.
- Consider adding subtle background music to make the video more engaging.
Step 4: Presenting Your Property Online
Once you have high-quality photos and videos, it’s time to showcase your property. Use multiple platforms to maximise exposure, including:
Follow the same checklist used for photos to ensure every corner looks its best.
- Create a natural flow by opening doors and turning on lights in advance.
- Consider adding subtle background music to make the video more engaging.
How to Stand Out Online
- Write compelling descriptions that emphasise unique selling points.
- Use engaging captions and hashtags to attract attention on social media.
- Upload short video clips to reels and stories for quick, impactful engagement.
Tell a Story with Your Property
Each photo and video should tell a story, helping buyers picture
themselves in the home.
Thoughtful preparation ensures your property
stands out in a competitive market. By combining high-quality visuals with
a strong online presence,
you give your property the best chance of success.
Why Work Exclusively with Hamptons International?
Marketing your property can be time-consuming, but with Hamptons International, you’ll gain:
- Access to local and international buyers through our extensive network.
- Top property portals to maximise visibility.
- Expert guidance to present your property in the best possible light.
It pays to work with professionals who have the tools, experience, and reach to deliver results. With Hamptons, your property is in trusted hands.
Let us help you tell its story and find the perfect buyer.
LEARN MORE