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Define your goals
Before setting a price, ask yourself: What do I want to achieve?
Are you aiming for a quick sale, or do you want to maximise your profit? Being clear on your goals will guide every decision, including how you price your home. -
Work with an experienced real estate company
The right real estate company can make all the difference. An experienced property consultant doesn’t just bring knowledge—they bring strategy. They’ll compare your property to similar homes, factor in upgrades and market conditions, and help you arrive at a realistic price.
For instance, your neighbour’s house might have sold for more than you expected, but what you may not realise is that they added a brand-new kitchen or an extra bathroom. A good consultant will spot these details so you don’t overestimate or underestimate your home’s value.
If you’re selling property in Dubai or elsewhere in the UAE, you’ll also need someone familiar with the region’s unique requirements.
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Understand the local market
Market conditions have a huge impact on pricing:
- Seller’s Market: When there are more buyers than properties for sale, you can set your price slightly higher because demand works in your favour.
- Buyer’s Market: If there are more homes than buyers, you may need to price your home slightly lower to attract interest.
Your property consultant will help you understand whether the current market favours sellers or buyers.
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Conduct a comparative market analysis (CMA)
A Comparative Market Analysis, or CMA, is a detailed report that compares your property to others that have recently sold,
are currently listed, or were taken off the market.It considers:
- Location: Is it near schools, shops, or transport links?
- Size and Layout: Square footage and floor plans matter.
- Condition: Well-maintained homes naturally command higher offers.
- Upgrades: Renovations, such as a modern kitchen or additional bathrooms, can add significant value.
At Hamptons International, our Valuation and Research team specialises in detailed CMAs. Combining global expertise with in-depth local knowledge, our team has supported individuals, corporations, and investors across the UAE and MENA region.
We provide valuations for sales, financing, mergers, insurance, and more. Having access to accurate, up-to-date data is key to setting the right price.
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Study the competition
Take a close look at active listings in your area—these are your competitors. But don’t stop there. If you or your consultant can, visit some of these homes in person. Seeing the competition first-hand will help you understand what buyers are comparing your home to.
During these visits, make notes on:
- Features you like or dislike.
- Upgrades or standout qualities of the home.
- How these properties compare to your own.
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Leave room for negotiation
Set a fair price that reflects the market, but leave a little room for negotiation. Most buyers expect some back-and-forth during the negotiation process. A sensible asking price with a bit of flexibility can lead to a positive outcome for both you and the buyer.
Ready to find the right price?
At Hamptons International, we combine local expertise with global experience to help you price your property confidently.
Our trusted Valuation and Research team offers accurate, data-driven insights so you can make informed decisions.
